Blog Details

Mashup manifesto and why the world needs one more event

Nino Subotic
Co-founder at Mashup
2 min read

We have all attended them—startup events. The definition of an event is usually described as a thing that happens or takes place, especially one of importance.

But why do they keep us feeling they really weren't that important? Especially the ones where we missed the best side events, network dinners, and parties.

Events are usually for everyone, and we who have built startups know. If your main ICP is everyone, how do you then build something that someone really wants?

What if take the best things from them all and mashed them up to the event we always wanted to attend and contribute to?

Most events are for the many, we are for the ones


Connecting with the right people is really hard. That’s why we took the best from some of the events out there and created Mashup.

The right crowd, the right venue, and the right experience. Right on the cheek of Europe. In a city that is used to take a punch. Malmö, the Brooklyn to Copenhagen. Where everyone is welcome and nobody gets intimidated—the perfect place for getting deals done and off-key karaoke.

What we believe in:

- Invite only, curated for an optimal experience.

- Less stage time, more networking, more meetings, more meaningful connections.

- Every time you turn around you are going to speak to to a smart and interesting person, ready to share, collaborate, invest, or co-invest with you.

- Intros, no pitching on stage. One minute, one slide and one startup at the time will have the chance to FOMO the investors. We have found this is the best recipe for keeping people engaged, interested and ready to meet.

We say no to 4 min pitches with the crowed checking their phones for a couple of hours. And yes to a interested community of investors and founders.

Together with 500 other investors and startup founders, you will have a fantastic day and a half. Side events, karaoke, dinners, mingling, networking, investing, and learning is all included.

And who are you? Mashup is crafted for the most ambitious startups, ranging from founders looking to do pre-seed to Series A rounds and the foremost Venture Capitalists (VCs), Limited Partners (LPs), Angels, Family Offices, and Partners across Europe.

We offer 200 rooms at the venue and hotel, first come, first serve. It is only a 1 min walk from the Malmö Central Station and a 30-minute train trip from Kastrup airport in Denmark. Crazy good UX if you ask us.

A friend asked us, are you doing all this just to have an excuse to sing more karaoke? No, comments! 
Let's get mashed up!

Blurb:
Mashup is the most exclusive startup invite-only event in Europe. Made for you by our team, a mix of previous VC professionals and entrepreneurs.
We recognize VC-fundable startups and top-tier VCs to create a memorable experience for our community of leaders making the world a better place.
The event where the deals are done, and duets get sung!

Feel free to email me at nino@mashup.day if you want to know more.

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